Sample deliverable. Two presentations built from The Identity Protocol by Tommy Baker using the five-step production system: a sixty-minute transformation keynote and a full-morning innovation workshop. The opening and one section from each are shown below, with content architecture and timed speaker notes. The full decks run to 34 and 38 slides.

Keynote Presentations

The Identity Protocol

A sixty-minute transformation keynote and a full-morning innovation workshop, both built from a single book. Each was architectured from the Book Blueprint for spoken delivery, not compressed from the manuscript.

Content Architecture

A keynote is not a book summary on slides. It is a separate performance with its own architecture: a different selection of material, a different sequence, and a different pacing. Each keynote below was architectured from the Book Blueprint, not adapted from the manuscript. The thesis stays. The structure changes entirely.

Innovation Workshop

Who Do You Need to Become?

38 slides · Full morning workshop

Corporate leadership Innovation offsites

Innovation is not deeper expertise in what already exists. It is identity work: the protocols that enable a person to step sideways into empty space and create a new category.

  • ~15 min Opening: Guinness World Records approached me twice
  • ~20 min Origin Story: the accident, the bounce, the pattern
  • ~30 min Beat 1: The Pioneer · Protocol 1, Vision vs Sight
  • ~35 min Beat 2: The Proving Ground · Protocol 2, Public Solitude
  • ~15 min Beat 3: The Inventor · four world records
  • ~50 min Beat 4: The Collision · Protocol 3, Collision of Spheres
  • ~15 min Close: the Declaration and the Proof

Transformation Keynote

The Second Window

34 slides · 60 minutes

Leadership conferences Transformation events

Transformation is not about recovering from failure. It is about having an identity so secured that failure cannot reach it. The trick fails. You do not.

  • 2 min Opening: the bridge between two pictures
  • 6 min Origin Story: 1987, life support at fourteen
  • 10 min The Framework: identity, not passion
  • 8 min Tool 1: The Dark Room
  • 5 min Tool 2: The Dial
  • 8 min Tool 3: The Titanic Protocol
  • 8 min Tool 4: The Second Window
  • 8 min The Trench and The Transformation
  • 5 min Close: the Declaration and the Proof

From: Innovation Workshop (38 slides)

Opening + The Collision of Spheres

The three slides that open the workshop, followed by seven slides from the Collision of Spheres section (Protocol 3), including The Warning slide that opens The Ego Trap sub-arc and the closing audience exercise. Slide cards below render the key text content only. The real deck includes photography, sphere and heartbeat animations, and a live QR code for Slide 31.

Opening · Slides 1 to 3

INNOVATION

Who Do You Need to Become?

Tommy Baker · Four-Time Guinness World Record Holder

Slide 1 of 38

Speaker notes ~30 sec
  • Title slide is on screen as the room settles
  • Let the subtitle "Who Do You Need to Become?" sit visible; the question is doing the work
  • Do not open with an introduction of yourself; the credentials line does that silently
  • Wait for quiet, then advance and open with the Hook

Guinness World Records approached me twice.

I never broke anyone's record.

Both times, they asked me to create something new.

All I ever did was set world records.

Slide 2 of 38

Speaker notes ~90 sec
  • Open with the first line exactly as shown: "Guinness World Records approached me twice"
  • Pause for a beat; let the room register the oddity
  • Deliver "I never broke anyone's record" slowly, as if it is still a puzzle to you
  • The third line is the resolution: they always asked for something new
  • Land on "All I ever did was set world records" with weight; this is the thesis in miniature
  • Do not explain yet; the Pattern slide does the naming

THE PATTERN

This wasn't luck. It was a career built on category creation.

Most people spend their careers trying to be the best at something that already exists.

I kept stepping sideways into empty space.

Slide 3 of 38

Speaker notes ~75 sec
  • The pivot from personal story to universal pattern
  • Deliver "This wasn't luck" flat, without performance; it is an observation, not a boast
  • Make eye contact on "Most people spend their careers trying to be the best at something that already exists"
  • "I kept stepping sideways into empty space" introduces the core metaphor of the whole workshop
  • Let the last line sit for two seconds before advancing; the rest of the morning is the evidence
Beat 4: The Collision · 7 of 11 slides from 21 to 31

Protocol 3

Collision of Spheres

Innovation happens at the intersection.

Slide 21 of 38

Speaker notes ~30 sec
  • Section title slide; pause before advancing
  • The audience has already worked through Protocols 1 (Vision vs Sight) and 2 (Public Solitude)
  • Deliver "Innovation happens at the intersection" as a clean declarative, not a flourish
  • Do not explain yet; the Danger slide sets up the problem

2002

By 2002, I was established. Adidas contract. Guinness World Record. Reputation.

But mastery has a danger.

If you stay in your lane too long, you stop growing.

You become a specialist in a shrinking room.

Slide 22 of 38

Speaker notes ~90 sec
  • Deliver slowly; this is recognition work for the room
  • Most leaders here have hit this wall: best in their function, but the function has stopped teaching them
  • The danger is not failure; it is stagnation disguised as mastery
  • Pause on "a specialist in a shrinking room"; that phrase should land before you move on
  • In workshop format this is a natural pause point for a quick reflection: "Who here recognises a shrinking room?"

I met Rob Walters, the UK's leading football freestyler.

Another Guinness World Record holder. Sixteen hours keeping a football airborne.

[Two spheres animate and collide on screen: Basketball · Football. Label at collision point: Innovation.]

Our styles were opposites. But when we moved together, something clicked.

Slide 23 of 38

Speaker notes ~90 sec
  • The collision point: two world-class specialists from adjacent but separate disciplines
  • Let the sphere animation play; do not speak over it
  • Emphasise "Another Guinness World Record holder"; these are two peers, not a teacher and a student
  • "Our styles were opposites" is the important word; innovation needed the contrast, not the similarity
  • "Something clicked" is the turning point; do not explain what clicked here, that is the next slide
  • Scan the room on the closing line; the audience is already mapping this to their own potential collisions

EGO SURRENDER

The hidden cost of innovation.

1Be willing to be a student again, even when you are already an expert.
2Recognise that the best idea might come from somewhere you would never expect.
3Let others shine above you so you can learn from them.

Slide 24 of 38

Speaker notes ~2 min
  • The uncomfortable slide; walk through each step slowly
  • Step 1: "I was the Guinness World Record holder. But in football, Rob was the expert. I had to be the student again"
  • Step 2: "The best idea came from somewhere I would never have looked: basketball handling performed with a football"
  • Step 3: "I played second fiddle. That was hard. But it was where the innovation happened"
  • Key message: innovation requires surrendering status, not just sharing a meeting room
  • In workshop format, this is the first discussion block: "Which of the three is hardest for you, and why?"

The Warning

EGO DOESN'T ANNOUNCE ITSELF

It sneaks in through the back door, disguised as a clever idea.

Success is dangerous. Failure keeps you sharp.

Success makes you comfortable.

Slide 25 of 38

Speaker notes ~90 sec
  • This slide opens The Ego Trap sub-arc (slides 25 to 28 in the full deck)
  • The warning line animates before the rest; let it settle before speaking
  • "Ego doesn't announce itself" is delivered flat, as a simple observation
  • Pause after "disguised as a clever idea"; the Berlin story that follows is the proof
  • "Success is dangerous" is counterintuitive; give the line a beat to land
  • "Success makes you comfortable" is the bridge; do not rush it, the next slide is the evidence
Slides 26 to 29 · The Ego Trap sub-arc (Berlin 2003, Sascha's Question, The Mirror, The Understudy), omitted from sample

Four Champions League Finals with Ford.

A new product neither of us could have created alone.

I took basketball handling techniques and performed them with a football.

The crowd didn't care that I was breaking the rules of their sport.

They were entertained by the innovation.

Slide 30 of 38

Speaker notes ~90 sec
  • The payoff; The Ego Trap has resolved and the collision has paid off
  • Four Champions League Finals with Ford; let the scale of this land
  • "A new product neither of us could have created alone" restates the thesis
  • "The crowd didn't care that I was breaking the rules of their sport" is the audience's permission slip
  • Close on "They were entertained by the innovation" and let the room sit with it
  • If you have footage of the Champions League performance, this is where it plays

Protocol 3 · The Question for Your World

[Three spheres animate: Sphere 1 · Your Core Role   Sphere 2 · Adjacent Skill   Sphere 3 · Outside Interest. Collision point marked at centre.]

What can you see together that you couldn't see alone?

QR CODE · SCAN TO JOIN

Slide 31 of 38

Speaker notes ~3 to 5 min (exercise)
  • The handoff from listening to doing
  • Direct the room to the QR code as the sphere animation settles
  • Walk through the three spheres: Core Role, Adjacent Skill, Outside Interest
  • The question is the prompt: "What can you see together that you couldn't see alone?"
  • Give the room three to five minutes to complete; then gather two or three responses
  • Do not solve for them; the discovery is the point of the exercise

From: Transformation Keynote (34 slides)

Opening + The Second Window

The two slides that open the keynote, followed by the full Second Window arc (Tool 4, slides 20 to 23) and the transition slide into The Trench (slide 24). The opening is a visual bridge between two moments thirty years apart. Slide cards below render the key text content only; the real deck carries photography, heartbeat animations, and a falling-ball visual on Slide 21.

Opening · Slides 1 to 2

[Two panels side by side: 1987 hospital photo with heartbeat trace · Life Support.   2009 NBA All-Star Weekend photo.]

My name is Tommy Baker.

I want to show you the system that built the bridge between those two pictures.

Slide 1 of 34

Speaker notes ~60 sec
  • Let both panels animate in; do not speak until they are settled
  • The contrast is the entire opening: 1987 hospital bed, 2009 NBA All-Star Weekend
  • Do not explain the photos; the audience is already working them out
  • Introduce yourself on the final line; the bridge metaphor is the spine of the whole keynote
  • Land on "those two pictures" and hold for a beat before advancing

Origin Story · January 1987

ORIGIN STORY

"Tommy works rather dreamily. He is capable of imaginative work."

PE class. Someone hands me a basketball for the first time.

One bounce… and something clicks.

This was passion. Not yet identity.

Slide 2 of 34

Speaker notes ~75 sec
  • The school photo and the report-card quote animate in; let them sit quietly
  • The school report line is the first laugh of the keynote; deliver it deadpan
  • "PE class. Someone hands me a basketball for the first time" is the turning point; do not rush it
  • Pause on "One bounce…" for effect; the word "clicks" is the payoff
  • The italic closing line is the important one: "This was passion. Not yet identity." This sets up the entire framework
Tool 4: The Second Window · Slides 20 to 24 (consecutive)

Tool 4

The Second Window

What happens when it all falls apart in public?

Private failure trains you. Public failure feels like exposure.

But a secured identity enables you to separate from the failure.

The trick failed. You didn't.

Slide 20 of 34

Speaker notes ~75 sec
  • Tool 4 introduction; the audience has already worked through Tools 1 (Dark Room), 2 (Dial), and 3 (Titanic Protocol)
  • "What happens when it all falls apart in public?" is rhetorical; do not wait for an answer
  • Deliver the private-versus-public distinction cleanly; it is the setup, not the payoff
  • "The trick failed. You didn't." is the line the keynote will return to; deliver it with weight
  • Do not over-explain; the Lisbon story on the next slide is the evidence

Lisbon, 1999

Portuguese Basketball League Final. 18,000 people. Live TV.

[Three basketballs animate mid-performance, then fall. Text appears:]

Silence.

"You're a fraud. Your career is over. Everything you've worked for, done."

Slide 21 of 34

Speaker notes ~2 min
  • The most emotionally exposed moment in the keynote
  • Let the balls animate; they visualise the failure in real time
  • When "Silence" appears, pause with it; do not speak into the silence
  • Deliver the internal monologue "You're a fraud..." as you heard it in your own head; drop your voice
  • Do not rush past; the room needs to feel the weight before the protocol is offered
  • This is the slide most audience members will reference afterward

The Second Window Protocol

1Walk Off. Acknowledge the loss. Stop trying to fix it in real time. The first window is closed.
2The Corridor. Reset identity. Separate the result from the performer. "The trick failed. I didn't."
3Return. Simplify the plan. Don't try to win everything back. Build trust brick by brick.

Slide 22 of 34

Speaker notes ~3 min
  • Walk through each step slowly; pause between them
  • Step 1: "I walked off the court. I did not pretend it was fine. That was Walk Off"
  • Step 2: "The corridor from the court to the tunnel was twenty metres. That is where most people quit. I reset the only thing I could control: the identity"
  • Step 3: "I came back with one sequence. One clean execution. Not the full show. One clean move, and then another"
  • Emphasise Step 2: the corridor is where the real decision happens; it is the difference between collapse and recovery
  • If the audience needs to hear this, they are thinking of their own corridor right now

You won't be judged by the balls you drop.

You'll be judged by what you do next.

[Lighthouse standing in a storm.]

The world moves. The identity doesn't.

Slide 23 of 34

Speaker notes ~60 sec
  • The line the audience will remember
  • Deliver the first sentence at normal pace; pause for two full seconds
  • Deliver the second sentence with weight and eye contact
  • Let the lighthouse image land before the closing line
  • "The world moves. The identity doesn't." is the closing beat; let the room sit with it
  • The most referenced slide in post-keynote feedback; give it the space it deserves

The Trench

THE TRENCH

[Ocean-trench visual, heartbeat line echoing the opening hospital panel.]

Life support at fourteen. No evidence that anything would change.

The most powerful place to claim an identity is where there is no evidence to support it.

Slide 24 of 34

Speaker notes ~90 sec
  • Transition slide from Tool 4 into The Trench section
  • The heartbeat visual is a deliberate callback to the 1987 hospital panel from the opening
  • "Life support at fourteen. No evidence that anything would change" should be delivered as a callback; the audience recognises the image
  • "The most powerful place to claim an identity is where there is no evidence to support it" is the reframe that carries into the close
  • Slow down here; this is the deepest point of the keynote
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