You will never find the time
to write your book.

You don't need to.

A business book writing service for executives, founders, and thought leaders. Up to three hours of your time. Your complete book architecture in one week.

Why most business books never get written

It is not a lack of ideas, or expertise, or things worth saying. The reason is simpler: every path to getting a book done demands the one thing a successful business leader will never surrender. Months of time. Writing it yourself means carving out hours you will never find. Hiring a ghostwriter changes the shape of the problem but not its weight: dozens of hours of interviews, months of review cycles, a significant fee, and at the end of it, another person's interpretation of your voice.

A book is not a collection of ideas. It is an argument. And finding the shape of that argument is where the time disappears.

Most people who sit down to write discover this within the first few hours. They have the expertise, the stories, the frameworks. What they do not have is the architecture: the structure that turns all of it into something a reader follows from first page to last. Structure and writing skill are real challenges, but they are both downstream of time. If you had six clear months, you would figure them out. But you will never have six clear months.

What if the hardest part
took a week?

One conversation lasting up to three hours, in one session or two. Seven days of production. And you are holding a complete blueprint for your book: the architecture, the voice, the chapter structure, the roadmap. The idea that has been sitting in the back of your mind for years becomes a structured, achievable project.

Not in twelve months. Not after months of interviews. This month. From a single conversation.

How It Works

Four steps from idea to architecture.

1

Send an Enquiry

A sentence or two about the book you have in mind. I respond within the next business day.

Two minutes
2

Discovery Call

A free conversation. Not a sales call. We work out whether this is the right fit for your project.

30 minutes
3

Pre-Session Questionnaire

Thirteen questions about your book, your audience, and what you already have. Answer in writing or by voice note, in your own time.

30 minutes
4

Blueprint Session

Up to three hours of structured conversation, in one session or two. Your complete Book Blueprint delivered within one week.

Up to three hours

Is this right for you?

This service is built for a specific kind of person.

This is for you if:

You have valuable expertise that would make a compelling book, but time has always been the barrier.

You have tried to start, or thought seriously about it, but the blank page or the scale of the commitment stopped you.

Your book has professional consequence: it would open doors, establish authority, or create a legacy that matters to you.

You have already started writing, perhaps significantly, but you are not sure the structure is right or whether what you have is as close to finished as it feels.

You want the book to sound like you, not like someone else's idea of you.

This is not for you if:

You see your book as a box to tick rather than something worth doing well.

You want someone else to write a book and put your name on it with no involvement from you.

You are not yet clear that a book is the right vehicle for what you want to achieve. If that is where you are, the Discovery Call will help you figure it out.

The Book Blueprint


One conversation lasting up to three hours, in one session or two. Your complete Book Blueprint delivered within one week.

Before we meet, you receive a short Pre-Session Questionnaire: thirteen questions about your book, your audience, and what you already have. Answer in writing, or simply record a voice note for each. This means our session starts from a foundation rather than from scratch.

We then meet for a structured conversation lasting up to three hours, in one session or two. This is not a casual chat. It is a carefully designed extraction process that surfaces the stories, frameworks, insights, and voice that will form your book. Most people who have tried to write independently discover that thinking clearly enough to commit to a structure is harder than the writing itself. The session is designed to do that thinking work with you rather than leaving you to do it alone. The session is recorded so that your natural phrasing and storytelling style can be captured precisely.

The questions move through your material in a way that makes the shape of your book visible, often for the first time.

Within one week, you receive your Book Blueprint: a comprehensive document that includes everything needed to turn your idea into a structured, achievable project.

  • The Vision and Working Title

    Your book gets a name and a reason to exist. For the first time, someone articulates what your book is about with a clarity you may not have managed alone. This is the moment it stops being an idea and becomes a project.

  • Core Thesis

    The central argument of your book, articulated with a clarity that every chapter hangs from. Without it, a book meanders. With it, every story and framework serves a single, coherent idea. This is the intellectual spine that holds everything together.

  • About the Author

    Your career, your expertise, and your story framed as a narrative, not a CV. You read this and see yourself as the person who should write this book. It makes the case that no one else could.

  • Chapter Architecture

    The blank page disappears. Your book is laid out in full: parts, chapters, proposed titles, and the stories, frameworks, and arguments allocated to each. You can see the whole thing. It is no longer formless.

  • Voice and Tone

    This is where you hear your book for the first time. A detailed direction for how the writing should sound, based on your natural speaking style, with a sample paragraph written in your voice. You read it and think: that sounds like me at my best.

  • Editorial Direction

    Structural design principles for the writing itself: the architectural logic that makes your book work, planned echoes and repetitions that deepen across chapters, and guardrails that protect the voice and momentum from draft to draft.

  • Target Reader and Market Position

    Who your book is for, what they need, and why they will choose yours. This section also identifies what makes your book different from what already sits on the shelf, so you are not writing into a crowded space without a clear point of distinction.

  • Practical Roadmap

    The project becomes real. A timeline, milestones, material to gather, and specific next steps. You finish reading this section and know exactly what to do on Monday morning.

Delivery is accompanied by a Blueprint Review Session: a walkthrough of the Blueprint together, where we answer any questions and refine anything that needs adjusting. Included in the Blueprint fee.

See Example Blueprints Produced Through This ServiceSee the full architecture, voice direction and chapter structure.

The Blueprint stands on its own. It represents the hardest part of the journey, done. The idea is out of your head, structured into a form that makes sense, and ready to act on. There is no obligation to proceed with this service beyond that.

For projects involving multiple books, pricing is discussed during your initial conversation.

Client Perspective

One Blueprint Session. Three books architected in parallel.

Tommy is a Trojan. By this I mean his dedication and work rate are exemplary, and have enabled him to help me move far faster in our mutual exploration of the power of sophisticated tools to extract, express and extrapolate my core creative writing. I write quickly and easily, the master scribe if you like, while Tommy has applied technology tools as super-fast accelerants. Writing three books in parallel would not be possible without the application of these services.

Dr Stephen Rhys Thomas

PhD Neuroscience, University of Cambridge
Former Senior Partner, Accenture · Founder, NeuroForm Ltd

See Stephen's Book Blueprint →

Ready to find out what your book looks like?

Start a conversation

After the Blueprint

Three routes forward. The choice is yours.

The Blueprint solves the hardest part: getting the architecture right. What comes next is your decision.

Write it yourself

Many clients find that the Blueprint is all they need. The structure is there, the voice direction is there, the roadmap is there. You write at your own pace, on your own terms, with no further cost.

Included in your Blueprint.

The Writing Partnership

We produce the manuscript together: you provide raw material, I produce polished drafts in your voice. Faster than writing alone, more affordable than a ghostwriter, and built on the architecture we have already established.

Learn more →

A fixed monthly retainer with a six-month minimum, discussed after the Blueprint is delivered.

Take it to a ghostwriter

The Blueprint is a complete architectural document: your book's argument, structure, chapter descriptions, voice direction, and audience positioning, all in one place. Any ghostwriter, publisher, or writing partner can begin from it immediately. The weeks of discovery interviews they would normally need to conduct? Already done.

Your Blueprint. Your choice of writer.

The Writing Partnership

A dedicated writing partnership, in your voice.


The hardest part of writing a book is not the writing. It is maintaining momentum through the middle, when the excitement of the early chapters has faded and the satisfaction of finishing has not yet arrived. The Writing Partnership is designed around that problem. A fixed monthly retainer with a six-month minimum commitment keeps the project moving: you provide raw material in whatever form you have it, I produce polished chapter drafts calibrated to your voice, you review, and we move on. No pause between chapters. No decision point. No moment where the project stalls. Most clients reach manuscript stage within nine months; twelve at the outside.

Beyond the Manuscript New

Everything beyond the manuscript is already inside it.

Your Blueprint session captured more than a book. It captured your argument, your voice, your positioning, and your stories. That material does not stop being useful when the manuscript is finished.

Build Your Platform

Publication

Your manuscript formatted for print and ebook to Amazon KDP specification. Account setup, book upload, category selection, and listing copy: title, subtitle, description, and all seven keywords researched and written for discoverability. Back cover copy and author biography in short, medium, and long versions.

See example →

Author Website

A professionally designed and built author website, deployed and live. Your book, your story, speaking enquiries, and contact. The full technical infrastructure included: domain configuration, hosting, SSL, contact form, SEO, Google Search Console, and analytics. Every site is designed from scratch to reflect you; there are no templates or default layouts.

See example →

Keynote Presentations

Complete presentations built from your book's core argument and your most powerful material. From a concise ten-minute talk to a full sixty-minute keynote with speaker notes. As with the manuscript, you review and refine every presentation before it is yours to deliver.

See example →

LinkedIn Optimisation

Your LinkedIn profile rewritten and optimised to reflect your authority as a published author and speaker. Headline, About section, Experience, and Featured content aligned to your book and the audience you want to reach.

See example →

Content Strategy

A structured content plan derived from your book's material, with content pillars, a posting rhythm, and visual post creation. Your book generates a steady supply of material for professional audiences.

See example →

Your Podcast

Episode scripts derived from your chapters, each structured with an introduction, talking points, and sign-off. A complete series arc covering your book's core argument across multiple episodes. You record and publish; the scripts are written and ready to read.

See example →

Extend Your Reach

Press & Media Kit

Author biography at three lengths, book summary, topic list, sample interview questions, and headshot guidance. Everything a journalist, podcast host, or event organiser needs to feature you, packaged and ready to send.

See example →

Podcast Pitch Package

Your book's core arguments reframed as episode angles, a one-sheet for podcast hosts, sample interview questions, and a curated target show list. A complete outreach kit so you can approach hosts with a clear, compelling pitch.

See example →

Lead Magnet & Email Funnel

A standalone asset drawn from your book: a framework PDF, a self-assessment, or an adapted chapter. Paired with a short welcome email sequence that turns readers into subscribers and subscribers into clients.

See example →

Companion Materials

Workbooks, discussion guides, or reading group guides built from your chapter architecture. Reflection questions, exercises, and action steps that extend the book's value for individual readers, teams, or training programmes.

See example →

Course or Workshop Outline

Your chapters mapped into structured modules with learning objectives, session plans, and participant exercises. A complete course architecture ready to deliver as a half-day workshop, a multi-session programme, or a self-paced online course.

See example →

Audiobook Preparation

Your manuscript adapted for spoken delivery: cleaned and formatted for narration, with chapter-by-chapter direction notes covering pace, tone, and emphasis. Distribution guidance for ACX, Findaway Voices, or direct upload to major audiobook platforms.

See example →

Same context. Every deliverable.

Every service listed here draws on the same material, the same voice direction, and the same strategic understanding of your book. There is no briefing document to write, no context to rebuild, and no handover to manage. The service that extracted your argument is the same service that turns it into a keynote, a website, and a content strategy. Every deliverable sounds like you because every deliverable comes from the same source.

The difference is not efficiency; it is quality.

A note on editorial responsibility. Everything above is produced to a professional standard and refined until you are satisfied with it. The one thing that remains yours, and only yours, is the final sign-off on anything that carries your name: the book, the keynotes, the website, the profile. That is not a limitation of this service. It is the principle it is built on.

What I Work With

Business books, memoirs, thought leadership, and more.

Whether yours is a thought leadership title, a personal memoir, or something more creative, the book writing process adapts to what your project needs.

Business / Thought Leadership

Structured, evidence-based books with frameworks and actionable insights. Positions you as the definitive voice in your space. See example →

Memoir / Personal Journey

A compelling narrative weaving personal experience with professional insight. Honest, vivid, and structurally sound. See example →

Practical Guide

Your proven methodology packaged into a step-by-step book your audience can follow and implement immediately.

Hybrid (Story + Expertise)

Personal narrative carrying professional lessons. The story makes the insight land. The insight gives the story purpose. See example →

Creative / Fiction

A distinctive creative work that draws on your specialist knowledge to create something no other writer could produce. See example →

Multiple Books

A unified strategy covering all your books, with a cross-pollination plan and rotation rhythm for parallel development. See example →

About

Tommy Baker


My background is not what most people expect behind a book development service. I spent years as a sports entertainer: negotiating contracts, coordinating events, reading the room with corporate clients and venue partners. Then keynote speaking. The route was unconventional, but it left me comfortable doing the thing this service depends on: sitting across from someone, asking the right questions, and following where the conversation goes.

I wrote my own book through this process. That is where I learned what the job actually requires. A book is not a collection of ideas. It is an argument. Finding that argument is the hardest part, and it is the part that takes the most time.

You cannot interview yourself. That is the one thing everything else is waiting on.

From that foundation, I built a production method that turns a single conversation into a complete Book Blueprint in a week. The system draws on technology that is now remarkably capable, but the technology is not the point. The point is knowing which questions to ask, when to push, and how to turn up to three hours of conversation into an architecture that makes a book feel not just possible but inevitable.

This service exists because I believe the most valuable books come from the people who have lived the expertise. My role is to ask the right questions, capture what matters, and produce a result that sounds like you at your most articulate.

The best time to write your book was five years ago.

The second best time is now.

Get Started

Start a conversation about your book.

No commitment. No pressure. Just a conversation about whether this is the right fit for your project.

If you have been carrying a book idea, the first step is the simplest one. Tell me a little about what you have in mind and I will get back to you within the next business day.

1

Send an enquiry using the form. A sentence or two about your book idea is all that is needed.

2

We have a free Discovery Call. Thirty minutes. Not a sales call. A chance for you to walk through the process, ask anything you need to, and decide whether this feels right for your project. A chance for me to understand what you have in mind and make sure I can help.

3

If we both want to proceed, we confirm your Blueprint Session and you receive a Pre-Session Questionnaire: thirteen questions about your book, your audience, and what you already have. From that point, everything begins.

I respond within the next business day. Your information is kept confidential.

Thank you.

Your enquiry has been received. I will be in touch within the next business day to continue the conversation about your book.

Common Questions

Frequently asked questions about the service.

How long does it take to get a Book Blueprint?

One week. You attend a structured session lasting up to three hours (in one session or two), and your complete Book Blueprint is delivered within seven days. The Blueprint includes vision and working title, core thesis, about the author, chapter architecture, voice and tone, editorial direction, target reader and market position, and a practical roadmap. Delivery is accompanied by a Blueprint Review Session to walk through the Blueprint together.

How much does the Book Blueprint cost?

The Book Blueprint is a fixed fee for a single book. This includes a Blueprint Session of up to three hours (in one session or two), a complete Book Blueprint delivered within one week, and a Blueprint Review Session to walk through the Blueprint together. For context, it costs less than most businesses spend on a single morning of external consultancy. Projects involving multiple books are priced on complexity and discussed during your initial conversation.

Is this a ghostwriting service?

Not exactly. Traditional ghostwriting starts with a writer's interpretation of what you mean. This service starts with your own words. The Blueprint Session captures how you actually think and speak, and everything that follows is built from that foundation. The result is a book that sounds like you at your most articulate, not like someone else's idea of you.

Do I have to commit to writing the full book?

No. The Book Blueprint is a standalone product. Once you have it, you have three routes forward: write the book yourself using the Blueprint as your guide, continue with the Writing Partnership, or take the Blueprint to a professional ghostwriter. There is no obligation to proceed beyond the Blueprint.

What if I have already started writing?

The process is the same whether you are starting from scratch or arriving with a draft. The Blueprint Session assesses what you have and gives you an honest picture of where your book stands: what is working, what needs rethinking, and what the path to a finished manuscript looks like. Some clients discover they are further along than they thought. Others learn that the structure needs rebuilding before the writing can move forward. Either way, the Blueprint gives you clarity you did not have before.

The process starts from the architecture rather than picking up where someone else left off. But the starting point is an assessment, not a refusal.

What types of books can you help with?

Business and thought leadership books, memoirs, practical how-to guides, hybrid books that combine personal story with professional expertise, creative and fiction projects informed by specialist knowledge, and multiple books developed in parallel.

How long does it take to write the full manuscript?

The Writing Partnership is a fixed monthly retainer with a six-month minimum commitment. The typical production rhythm is one chapter cycle per month: raw material from you, a polished draft from me, then revision and voice calibration. After the initial six months, the partnership continues on a rolling monthly basis with one month's notice to conclude. Once chapter production is complete, the retainer covers manuscript-level work: continuity editing across the full arc, structural adjustments that only become visible when all the chapters exist together, and refinement of the opening and closing. Clients typically reach manuscript stage within nine months for a standard business book; twelve months at the outside.

What happens after the manuscript is complete?

The manuscript is where most book development services stop. This one does not. Your Blueprint session captured your argument, your voice, your positioning, and your stories, and that material does not stop being useful when the manuscript is finished. Publication, author website, keynote presentations, LinkedIn optimisation, content strategy, podcast scripts, press and media kits, course outlines: every deliverable draws on the same source material and the same voice direction, with no briefing document to write and no context to rebuild. Before your Blueprint Session, it is worth being clear about what success looks like for you, whether that is the book simply existing, a specific sales target, speaking invitations, or something else. That clarity shapes the whole project.

How much time do I need to invest?

Up to three hours for the Blueprint session, in one session or two. If you proceed to the Writing Partnership, the time you invest each month is modest: you provide raw material for the chapter in progress and review the drafts I produce. The production work happens between sessions. You talk, review, and refine. You do not stare at a blank page.

Does this service use AI?

Yes. The production method behind this service uses AI tools. Most people assume that means the technology does the work. It does not, for the same reason that owning a recording studio does not make you a musician.

AI can produce eighty thousand fluent words for anyone who asks. That is not the hard part. The hard part is getting the trajectory right before production begins. It is the same principle as navigation at sea: a single degree off course is invisible in the harbour. Five hundred miles out, you are heading for the wrong continent. Books work the same way. A thesis that is slightly off, a structure that feels logical but has no argument running through it, a voice that is close but not yours: these are small errors on page one. By chapter eight they are unfixable, and most people cannot tell until they have already written the whole thing.

That is the work this service does: the extraction, the architecture, the editorial decisions that set the trajectory before a word of the manuscript is written. A live conversation where someone follows your thinking, finds the thread, and builds the structure around it. No tool can do that on its own. Without it, AI produces something that sounds like a book but reads like nothing in particular.

Your book is closer than you think.

Start a conversation about your book
Beyond the Manuscript

Your Book Blueprint

Thank you for confirming your Blueprint Session. The questions that follow help me prepare so we can make the most of our time together.

There are no right or wrong answers. Just speak naturally about what is in your head. You do not need polished paragraphs.

For each question, you can type your answer, record a voice note, or both. If you would rather record voice notes on your phone, you can skip the recorder here and send them by WhatsApp or email.

Most people take about 30 to 35 minutes. Your answers are saved automatically as you go.


Before we begin, one question:

Do you have a clear idea for your book, or are you still discovering what book is in you?

Whichever you choose, the process begins in the same place. The Blueprint Session assesses everything you have, whether that is a blank page, a drawer full of notes, or a draft you are unsure about, and gives you an honest architectural picture of where your book stands and what it needs.

Question 1 of 13
Your name, current role, and the organisation you work with.

Your answers are saved automatically as you go.

Question 2 of 13
Walk me through your career in a few sentences. What two or three experiences most shaped how you think about your work today?
Not a CV. The moments that changed how you see things. The pivots, the surprises, the decisions that look obvious in hindsight.

Your answers are saved automatically as you go.

Question 3 of 13
In a few sentences, what is this book about?
Don't overthink this. Tell me as if I had asked you at dinner. The rough version is more useful to me than the polished version.

Your answers are saved automatically as you go.

Question 4 of 13
How long have you been thinking about writing this?

Your answers are saved automatically as you go.

Question 5 of 13
What has stopped you from writing it until now?
Be honest. The most common answers are time, not knowing where to start, and not being a "writer." Understanding this helps me design the process around you.

Your answers are saved automatically as you go.

Question 6 of 13
If the book existed tomorrow, fully written and published, what would it do for you and your career?
Think about the doors it would open, the conversations it would start...

Your answers are saved automatically as you go.

Question 7 of 13
Who is the reader? Who picks this book up, and what problem are they trying to solve?
If you can picture a specific person, describe them. What level are they? What are they struggling with?

Your answers are saved automatically as you go.

Question 8 of 13
Is there something you know or believe that most people in your field get wrong? What would you say if there were no consequences?
This is often where the book's real argument lives. Don't soften it here.

Your answers are saved automatically as you go.

Question 9 of 13
Do you have any models, frameworks, or processes you have developed? Even informal ones that do not have names yet.
How do you teach what you know? Is there a structure, a sequence, a set of principles you come back to? Draw it on a whiteboard when you explain it?

Your answers are saved automatically as you go.

Question 10 of 13
Do you have any existing material that could feed into the book?
Presentation decks, articles, blog posts, notes, draft chapters, recorded talks, workshop handouts. Even rough notes or voice memos count.

Drag files here, or click to browse

PDFs, Word docs, slide decks, notes... anything relevant

Max 8 MB total. For larger files, share them via Google Drive or WeTransfer and describe them in the text field above.

    Your answers are saved automatically as you go.

    Question 11 of 13
    Share something you have written that sounds like you.
    A LinkedIn post, a blog article, a letter, an email you spent time on, a report you are proud of. It does not need to be about the book. I use this to understand your natural writing voice so that everything I produce sounds like you, not like someone else.

    Your answers are saved automatically as you go.

    Question 12 of 13
    Is there an existing book in a similar space that you admire? What do you like about it?
    This helps me understand the kind of book you have in your head. Not to copy it, but to calibrate the style and ambition.

    Your answers are saved automatically as you go.

    Question 13 of 13
    Do you speak publicly or run workshops? And what does success look like for this book: commercially, professionally, or personally?
    Success means different things to different people. A bestseller? A business card? A legacy? Knowing this shapes every decision about how the book is built.

    Your answers are saved automatically as you go.

    Optional: but helpful
    Your public profiles
    If you have a LinkedIn profile, website, or YouTube channel, paste the links below. I review these before our session so I can ask better questions and avoid covering ground the internet can already tell me. Nothing here is required.

    Your answers are saved automatically as you go.

    Sending your responses...

    Thank you.

    Your responses have been received. I will review everything before our session so we can hit the ground running.

    I look forward to our conversation.

    The Book Development Service

    Your Session Materials

    Thank you for a brilliant session. The materials you share here feed directly into your Book Blueprint.

    You can upload files, paste links, or describe what you have. Everything is saved automatically as you go.

    Most people take about 10 minutes.

    A note about file sizes

    This page accepts files up to 8 MB total per submission. That works well for documents, PDFs, articles, photos, and short recordings.

    For larger files like presentation decks, video recordings, or lengthy audio files, please share them via Google Drive, WeTransfer, or AirDrop and paste the sharing link into the notes field on the relevant step.

    When in doubt, paste a link. You can always send files separately by email or WhatsApp if that is easier.

    1 of 5
    Presentation decks and slides
    Keynote, PowerPoint, PDF, or Google Slides exports. These often contain 80% of a business book in disguised form. If you have multiple versions of the same talk, send them all. Presentations are often too large to upload here. Paste a Google Drive or WeTransfer link in the notes field below instead.

    Tap to select files, or drag and drop here

    Max 8 MB total. For larger files, paste a sharing link in the notes field.

      Your uploads are saved automatically as you go.

      2 of 5
      Draft chapters, notes, or outlines
      Anything you have already written: draft chapters, rough notes, bullet-point outlines, voice memos you have transcribed, even napkin sketches photographed. No quality bar. Rough is valuable.

      Tap to select files, or drag and drop here

      Max 8 MB total. For larger files, paste a sharing link in the notes field.

        Your uploads are saved automatically as you go.

        3 of 5
        Published content
        Articles, blog posts, LinkedIn posts, or anything else you have published. Paste links below, or upload PDFs and screenshots. These help calibrate voice direction and identify material that is already close to book-ready.

        Or upload small files here

        Max 8 MB total. Links above are preferred for larger content.

          Your uploads are saved automatically as you go.

          4 of 5
          Recorded talks, podcasts, or videos
          If you have recordings of yourself presenting, being interviewed, or running workshops, paste the links below. YouTube, Vimeo, Spotify, Apple Podcasts, or any other platform. Audio and video files are typically too large to upload here. Please share them via Google Drive, WeTransfer, or paste the platform link below.

          Or upload small files here

          Max 8 MB total. Links above are preferred for larger content.

            Your uploads are saved automatically as you go.

            5 of 5
            Anything else
            Photographs, research papers, workshop handouts, data, or anything else you think might be relevant. If you are not sure whether something is useful, send it. I would rather have too much material than too little.

            Tap to select files, or drag and drop here

            Max 8 MB total. For larger files, paste a sharing link in the notes field.

              Your uploads are saved automatically as you go.

              Sending your materials...

              Thank you.

              Your materials have been received. I will review everything as part of the Blueprint production process.

              If you think of anything else after today, just send it by email or WhatsApp. Nothing is too rough to be useful.