Production Process
The Podcast Pitch Package is a proactive outreach tool, not a reactive information kit. The client uses it to pitch themselves as a guest on specific shows. The package makes it as easy as possible for a host to say yes.
Guest One-Sheet
The single most important deliverable. A one-page PDF that gives a podcast host everything they need to decide whether to book the guest. A host scanning pitches has fifteen seconds. This must earn a yes in that time.
The Identity Protocol: Identity First, Evidence Second, Results Last
Tommy Baker is a four-time Guinness World Record holder and professional speaker on resilience, identity, and high performance. At fourteen, a car crash left him on life support. Twenty-two years later, he stood in Phoenix, Arizona, setting three Guinness World Records during the NBA All-Star Weekend. The Identity Protocol reverse-engineers that journey into a practical system anyone can apply.
Your audience will connect with Tommy because this is not a theory book. Every framework was built under real pressure: from a decade of solitary practice in a back garden, to performing for Nike, Sony, Ford, and the NBA, to his current reality as a main carer for his autistic son. The stories are vivid. The corporate applications are immediate. The conversation will be one your listeners remember.
Credentials: Four-time Guinness World Record holder. Performed for Sony, Nike, Ford, the NBA, Guinness World Records. Speaks for corporate and educational audiences including Henley Business School.
Book format: Twelve chapters. Each pairs a personal story with a corporate lesson and a practical tool. Story-led, not lecture-led.
Ideal episode length: 30 to 60 minutes. Tommy can go deep on any single framework or cover the full system in a longer conversation.
Episode Angles
Five angles reframed from the book's strongest material for a podcast audience. Each title is written so a host could use it as the episode title. Each pitch is addressed to the host: "Your audience will..." The host picks the angle that fits their show.
Angle 1
Identity First: Why "Fake It Till You Make It" Gets the Sequence Wrong
Most performance advice starts with action: set goals, build habits, chase results. Tommy Baker's system inverts the sequence entirely. Identity first, evidence second, results last. You claim who you are before you have proof, then build the evidence through disciplined action. The results follow. This is not motivational thinking. It is a structural decision that changes how people lead, hire, and recover from failure.
Talking points
- Why claiming an identity before having evidence for it is not delusion but the starting condition for disciplined action
- The difference between "fake it till you make it" (performing a role you have not committed to) and identity-first (committing internally, then building the proof)
- How leaders can use the identity-first sequence to reframe team culture: who are we, what would that team do, then measure results
Angle 2
The Dark Room: What a Decade of Invisible Practice Teaches About Discipline
Between discovering basketball at thirteen and performing on the world stage, Tommy Baker spent ten years practising in a converted room with no audience, no validation, and no evidence it would lead anywhere. He calls this The Dark Room. It is the period where identity has been claimed but the scoreboard shows nothing. Most people quit here. This conversation is about why that period is not a waiting room but the engine room.
Talking points
- Why motivation fades but identity and protocol carry the weight: the Titanic Protocol as an internal commitment to maintain course
- The Dial not The Switch: progress is incremental, not binary, and most people abandon ship because they expect a switch
- How organisations can protect Dark Room time for their teams: the corporate audit that reveals whether anyone has space to build without performing
Angle 3
From Life Support to the NBA All-Star Weekend: A Resilience Story in Three Acts
At fourteen, Tommy Baker was on life support after a car crash that should have ended everything. By his mid-thirties, he was setting three Guinness World Records during the NBA All-Star Weekend. The distance between those two points is not ambiguous. This episode traces the full arc: the crash, the recovery, the decade of invisible work, and what it took to perform on the world stage after starting from a hospital bed.
Talking points
- The dangerous overlap: how passion and recklessness coexisted before the crash, and why high energy without a channel becomes destructive
- The Second Window: what happens after the first attempt fails in public, and how the walk between failure and the next attempt is where resilience is built
- Why the protocols still run underneath Tommy's life today as a main carer, and why that reality is the ultimate stress test
Angle 4
The Ego Trap: The Nike Suit That Nearly Ended an Adidas Career
By 2003, Tommy Baker had a steady partnership with Adidas. Business class flights. Berlin events. He felt like part of the furniture. So he packed a Nike tracksuit for the Adidas All-Star Camp, thinking it was a clever move. It was ego dressed as strategy, and it nearly destroyed the relationship. This is a story about what success does to your judgment and why comfort is more dangerous than failure.
Talking points
- The alignment test: how to distinguish strategy from ego disguised as strategy, and why the distinction matters more when things are going well
- Why success makes leaders sloppy: the pattern of "I have earned the right to cut corners" and how it erodes trust
- How to recover from an ego-driven mistake: the specific steps Tommy took and what that teaches about corporate repair
Angle 5
Street Lessons: What Busking Across Europe Taught Me About Value and Reading a Room
Before the corporate stages, Tommy Baker earned a living performing on the streets of European cities. No stage. No sound system. No guaranteed fee. Just a hat on the ground and a crowd that could walk away at any moment. Those years taught lessons about pricing, audience engagement, and the relationship between value and visibility that no business school covers.
Talking points
- Why the street is the purest market research: instant feedback, no brand protection, and the audience votes with their feet
- The pricing lesson: the same performance in a different context commands a completely different fee, and what that means for positioning
- Public Solitude: performing with total focus while the world moves around you, and how that translates to presenting and leading under pressure
Pitch Email Templates
Three templates for different outreach situations. Each is 100 to 150 words: short enough to be read in thirty seconds, specific enough to prove this is not a mass email. The guest one-sheet is attached to every pitch.
Subject: Guest pitch for [Show Name]: identity, resilience, and a Guinness World Record story
Hi [Host Name],
[Mutual contact] suggested I reach out. I have just published The Identity Protocol, a book that argues sustainable performance starts with an identity decision, not a results target. The system comes from twenty-five years of first-person evidence: a car crash at fourteen, a decade of invisible practice, and four Guinness World Records.
I think your audience would connect with the [specific angle] conversation. I have attached a one-sheet with episode angle options and sample talking points.
Happy to jump on a quick call if any of them feel like a fit for your show.
Tommy Baker
Subject: [Author Name] for [Show Name]: [one-line hook]
Hi [Host Name],
I listened to your episode with [Recent Guest] about [Topic] and thought your audience would find this a natural follow-on. I recently published The Identity Protocol, which argues that most performance advice starts at the wrong end: with results rather than identity.
The book is built on twenty-five years of lived evidence, from a hospital bed at fourteen to four Guinness World Records, and includes ten named frameworks your listeners could deploy the same week. I have attached a one-sheet with episode angle options.
Would any of these work for [Show Name]?
Tommy Baker
Subject: A different take on performance for [Show Name]
Hi [Host Name],
Your show covers [their territory] and I think I could bring a perspective your audience has not heard before. I am a four-time Guinness World Record holder who went from life support at fourteen to the NBA All-Star Weekend, and I have just published a book reverse-engineering the system underneath that journey.
The Identity Protocol is not motivational. It is a set of named, deployable frameworks for leading and performing under pressure. I have attached a one-sheet with episode angle options.
Happy to discuss if any feel relevant.
Tommy Baker
Sample Interview Questions
Eight questions designed for podcast conversation: longer, more exploratory, and designed for audio. Many hosts will use these directly. Writing them well means effectively scripting the interview so the strongest material surfaces naturally.
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You picked up a basketball at thirteen and it changed everything. But you also describe yourself as the opposite of a natural athlete. What was it about that moment?
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The system in the book is "identity first, evidence second, results last." Walk us through why the sequence matters so much.
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You spent ten years practising in what you call The Dark Room with no audience and no proof it was working. How did you not quit?
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Tell us the Nike suit story. What happened at the Adidas camp and what did it teach you?
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You earned a living busking on the streets of Europe. What did that teach you about value that a business school could not?
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The Titanic Protocol is one of the most memorable ideas in the book. Can you explain it for our listeners?
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You describe being a main carer for your autistic son as the ultimate stress test for these protocols. How does that reality shape what you teach?
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If someone listening to this is in their own Dark Room right now, building something with no visible results, what is the one thing you would tell them?
Target Show Research
A curated list of specific shows to pitch, with research on each. The full package includes 15 to 25 shows organised into tiers. Four examples are shown below to demonstrate the research format. Each entry identifies the host, the audience, why it fits, and which episode angle to lead with.
Jake Humphrey and Damian Hughes. UK's leading performance podcast. Audience: executives, athletes, coaches, and founders interested in sustained high performance. Strong guest format with deep personal stories.
Recommended angle: Angle 3 (From Life Support to NBA All-Star Weekend)
Steven Bartlett. Long-form interview. Audience: entrepreneurs, founders, and professionals interested in mindset and personal stories. Values vulnerability and lived experience over theory.
Recommended angle: Angle 1 (Identity First) or Angle 4 (The Ego Trap)
Ryan Hawk. Leadership-focused. Audience: mid-to-senior leaders, L&D professionals. Regularly features authors with practical frameworks. Values specificity and actionable tools.
Recommended angle: Angle 2 (The Dark Room)
Guy Raz. NPR. Audience: broad entrepreneurial audience. Features founders and creators with origin stories. Longer pitch cycle. Stronger with media track record from Tier 1 and 2 appearances.
Recommended angle: Angle 5 (Street Lessons)
Quality Standards
Every pitch package is tested against two checks before delivery.
The Inbox Test
A podcast host receives this pitch among thirty others this week. Does the subject line earn the open? Does the first sentence prove this is not a mass email? Does the pitch clearly explain what value the guest brings to their specific audience? Is the one-sheet attached and scannable in fifteen seconds?
The Booking Test
The host has decided to book the guest. Can they use the one-sheet and episode angles to plan the episode without any additional back-and-forth? Can they introduce the guest using the short bio? Can they prepare questions from the angles and talking points?
What You Receive