Production Process
Publication is a seven-step process. The manuscript must be finalised before formatting begins: late changes to a formatted manuscript create cascading layout problems that waste time and money. Every step below is completed before the book goes live on Amazon.
Publication Specifications
These decisions are made before formatting begins because they determine the physical specifications of the book. Each choice is guided by the book's type, audience, and the client's goals.
Trim Size
6 × 9 inches (152 × 229 mm)
Standard for business and thought leadership books
Paper Type
Cream
Easier on the eyes for extended reading
Cover Finish
Matte
Signals premium and literary
Ink Type
Black and white
Text-only interior, no colour images
ISBN
Author's own imprint
Purchased ISBN allows a custom publisher name
Distribution
KDP wide (non-exclusive)
Available on Amazon and other retailers
Ebook Price
£9.99
70% royalty tier, accessible entry point
Paperback Price
£14.99
Credibility tool as much as revenue stream
Amazon Book Description
The book description is the single most important piece of copy on the Amazon listing. It determines whether a browser becomes a buyer. This follows a specific structure: a hook that stops the scroll, a promise that builds the case, specific benefits the reader will gain, author credibility, and a closing that makes the purchase feel obvious.
The Identity Protocol
Identity First. Evidence Second. Results Last.
At fourteen, Tommy Baker was on life support after a car crash that should have ended everything. Twenty-two years later, he stood in Phoenix, Arizona, setting three Guinness World Records during the NBA All-Star Weekend.
The distance between those two points is not luck, talent, or circumstance. It is a system.
The Identity Protocol is a story-led book built around one idea that changes how you lead, perform, and make decisions under pressure: identity first, evidence second, results last.
Most performance advice starts with goals and works backwards. Set targets. Build habits. Chase results. The problem is that when the targets move or the numbers dip, the whole structure collapses because there is nothing underneath it. This book offers a different sequence. You decide who you are before you have proof. Then you build the evidence through disciplined action. The results follow.
Through twelve chapters, each pairing a defining personal story with a corporate lesson and a practical tool, you will discover:
The Dark Room: how to build discipline in a protected environment when no one is watching and motivation has gone.
The Titanic Protocol: an internal commitment to hold your post when discomfort arrives, without reaching for mental escape routes.
The Second Window: a three-step recovery protocol for when everything falls apart in public.
Public Solitude: how to perform with total focus while the world moves around you.
The Collision of Spheres: why your next breakthrough will come from outside your industry, not from inside it.
Tommy Baker is a four-time Guinness World Record holder who has performed for Sony, Nike, Ford, the NBA, and Guinness World Records. He is also a main carer for his autistic son, a reality he describes as the ultimate stress test for every protocol in the book.
These protocols were not designed as theories. They were forged under pressure. They still work under pressure. And they will work for you.
Seven Keywords
Amazon allows seven keyword phrases per listing. These are researched for discoverability: terms real readers search for that are specific enough to rank but broad enough to generate traffic. None repeat words from the title or subtitle, since Amazon already indexes those automatically.
Category Selection
Amazon allows three browse categories. The right categories determine which bestseller lists your book can appear on and which readers discover it through browsing. These are selected for relevance and competitiveness: categories where the book belongs and where it has a realistic chance of ranking.
Books > Business & Money > Management & Leadership > Motivation & Self-Improvement
Primary category. Matches the core audience: leaders and professionals looking for practical frameworks to perform under pressure. Competitive but achievable at this sub-category level.
Books > Self-Help > Personal Transformation
Secondary category. Captures readers searching for resilience and personal development content. The story arc from life support to world records fits the transformation narrative and broadens visibility beyond a pure business audience.
Books > Sports & Outdoors > Miscellaneous > Motivational
Tertiary category. Captures the sports performance crossover audience. Lower competition than pure business categories, with readers who respond to athlete-to-business stories. The Guinness World Record credentials and NBA performance career give the book strong credibility in this space.
Back Cover Copy
The back cover is a different piece of writing from the Amazon description. It is shorter, punchier, and designed to be read standing up. A browser picks up the book, turns it over, and has about fifteen seconds to decide. This copy is written for those fifteen seconds.
At fourteen, he was on life support. Twenty-two years later, he was setting world records.
Tommy Baker's journey from a near-fatal car crash to the NBA All-Star Weekend was not built on talent, luck, or the right connections. It was built on a system: one decision about identity, followed by years of disciplined evidence, long before anyone saw the results.
The Identity Protocol reverse-engineers that journey into something you can use. Twelve chapters. Twelve stories. Twelve practical tools for leading, performing, and making decisions when there is no script and no safety net.
Inside you will find The Dark Room (building discipline when no one is watching), The Titanic Protocol (holding your post when the work gets hard), The Second Window (recovering when everything falls apart in public), and the Collision of Spheres (finding your next breakthrough outside your own industry).
Identity first. Evidence second. Results last.
The sequence that changes everything.
Author Biography
Three versions of the author biography, each written as a narrative rather than a CV. The short version captures the single most important credibility point. The medium version adds the career arc. The long version adds the personal dimension and the story of why this book exists.
Tommy Baker is a four-time Guinness World Record holder and keynote speaker on resilience, identity, and high performance. He has performed for Sony, Nike, Ford, and the NBA. The Identity Protocol is the system underneath a twenty-five-year journey from a hospital bed to some of the world's biggest stages.
Tommy Baker is a four-time Guinness World Record holder, keynote speaker, and the creator of The Identity Protocol.
At fourteen, a car crash left him on life support. In the months that followed, a basketball and a strip of tarmac became the channel for a recovery that would span decades. What began as solitary practice in an empty sports hall evolved into professional performance on stages from Wembley Arena to the NBA All-Star Weekend.
Tommy has performed for organisations including Sony, Nike, Ford, the NBA, and Guinness World Records, and speaks on resilience, identity, and high performance for corporate and educational audiences. The Identity Protocol is the system he built across that journey: tested under pressure, and still in use today.
Tommy Baker is a four-time Guinness World Record holder, keynote speaker, and the creator of The Identity Protocol.
At fourteen, a car crash left him on life support with multiple skull fractures, shattered eye sockets, and heated glass removed from the optic nerve. In the months that followed, a basketball and a strip of tarmac became the channel for a recovery that would span decades.
What began as passionate, solitary practice in an empty sports hall evolved into professional performance on some of the world's biggest stages. Tommy has performed for organisations including Sony, Nike, Ford, the NBA, and Guinness World Records. In 2009, he set three Guinness World Records in a single weekend during the NBA All-Star event in Phoenix, Arizona.
He speaks on resilience, identity, and high performance for corporate and educational audiences including Henley Business School, drawing on a career that bridges street performance, corporate stages, and four Champions League Finals with Ford.
Tommy is also a main carer for his autistic son, a reality he describes as the ultimate stress test for every protocol in the book. He writes and works from the UK.
What You Receive
The complete publication package. Every file, every piece of copy, every configuration. Handed over as a folder the client can use to republish or update independently at any time.